Keep birthdays and gift ideas together so you have more time to choose something personal.
Save the people who matter
Add birthdays to Your People. Start with a few people you celebrate regularly; you can add more whenever you like.
Capture ideas as they come up
A favourite restaurant, a hobby or something they would like to try can become a useful gift note. Save the idea alongside the person rather than trying to remember it later.
Choose your reminder rhythm
Gentle sends a reminder 14 days ahead. Standard sends reminders 21 and 7 days ahead. Frequent sends reminders 42, 21, 7 and 3 days ahead. A birthday-day reminder is optional.
You can change your email preferences or switch reminders off in your account.
Make room for the personal touch
Check the retailer's current availability, personalisation requirements and delivery options before ordering. Then add a card, plan a catch-up or choose another way to make them feel appreciated.
Keep a note for next time
Record a gift using Mark as gifted in your account. Keeping track can help you build on a gift they enjoyed or avoid buying the same thing again.